Epson focuses on marketing to boost revenue - The Nation

Home ? business ? Epson focuses on marketing to boost revenue

Epson

Asina Pornwasin

The Nation
May 29, 2012 1:00 am

"In the past five months, the economy has been on the rebound with the investment of the government and private sectors. Together with our plan to continue introducing new products to the market as well as maintaining our quality of services at our 110 outlets, we believe that this year we will continue to grow at 15 per cent," country manager Eiji Kato said yesterday.

Epson will focus on its strengths including products and distribution channels as well as marketing activities throughout this year, he said.

Even though last year Epson faced both the earthquake and tsunami in Japan and the flood in Thailand, the company still expanded its sales by 13 per cent. The two key growth drivers were inkjet printers, up 25 per cent, and terminal module printers, which print receipts, up 40 per cent.

General manager Yunyong Muneemongkoltorn said Epson's strategy this year is to focus on growing such products as ink tanks and projectors while entering new markets - label printers and disc producers.

The company will also continue to strengthen its distribution channel by adding value to its 176 existing authorised partners throughout the country and increasing their number to 180-195 this year.

"We have achieved 25-per-cent sales growth in all inkjet printers. Out best sellers are the continuous-ink-supply-system printers or Epson L series and widely known Epson original-ink-tank systems, which have been introduced in the small-and-medium-enterprise, small-office and home-office markets," he said.

The marketing budget is unchanged from last year but the focus will be on organising marketing activities at the 110 Epson Authorised Service Centres throughout the country rather than on advertising.

"This year we plan to add five more Epson Authorised Service Centres," he said.

The printer business dominates Epson's sales with 80 per cent, while 20 per cent comes from projectors.

The overcall inkjet-printer market is expected to grow more slowly than before, but sales of Epson's inkjets are expected to increase by more than 20 per cent.

For projectors, overall growth this year is expected to be about 20 per cent, while Epson aims for 30 per cent.

Latest stories in this category

jan brewer independent spirit awards 2012 oscar predictions jim jones tony stewart kurt busch kurt busch