Maximize Communication to Boost Community Hospital Marketing ...

Poor communication ? due to time crunches, stress or a failure to understand your audience ? can be costing your community hospital time and money. Make the most of your community hospital marketing and vendor relationships by communicating effectively.

Three tips for more effective communication with your vendors:

1. ?Simplify communication. Many frustrations from client-vendor relationships stem from people using complicated terminology and not speaking the same language. Your vendor won?t necessarily understand your hospital terminology just as you may not understand his technical jargon. Keep it simple. Explain your goals in relevant, easy-to-understand terms so everyone is on the same page.
2. Practice. Take the time to distance yourself from your email. Reread it. Is it easy for anyone to walk by and understand what you?re trying to convey? Test your ability to communicate in a non-technical fashion by attempting to teach or review a project with someone unfamiliar with it.
3. Be intentional. Does your contact communicate best over the phone or via email? Are you even talking to the right person? Is the information you?re trying to express better communicated in bullet points for easier reading? Every communication represents an opportunity to improve.

Don?t get lost in translation. Here are some of the top four communication pitfalls I?ve spotted and how you can successfully navigate through them:

1. Never respond before reading. Don?t rush through emails or hastily review projects. Set aside time to carefully address all questions asked. Supplement emails with phone calls, in-person meetings or video conferences to determine key project points, especially if there?s a change in direction.
2. Compile communication. It?s not very efficient to fire six emails with string-of-conscience thoughts. If you?re someone who likes to respond quickly, draft an email and then walk away for a while. Make sure you?ve addressed all facets of communication and included all feedback and answers required.
3. Take time to catch everyone up to speed. It?s inevitable: there will be latecomers ? team members brought into an already advanced marketing project.

• Be proactive about getting these new team members up to speed. Meet in person or in a video or phone conference to direct their enthusiasm to new, forward-thinking project developments and decisions. The time investment will ensure the team member feels valued, and your project is less likely to be delayed by broken communication or incomplete knowledge.
• Involve decision-makers early so their input is incorporated into projects at the start, rather than at the end when it might completely change the nature of a project.

Pay attention to the warning signs. Part of the nuance of being a master communicator is the ability to quickly spot communication breakdowns and intervene swiftly. If you receive an email that seems even remotely confused or frustrated, pick up the phone and call to resolve the issue. Similarly, if you?re the one who?s perplexed, consider switching to a call or in-person meeting for clarification.

Remember that communication is a two-way street. Embody your community hospital?s best practices in every communication ? every email, every phone call. You?ll be a better marketer and communicator for it!

For more communication tips, check out this article from Smashing Magazine >>

Related posts:

1. How to Conduct Inexpensive Community Hospital Marketing Research
2. Marketing Your Community Hospital to Women
3. Using QR Codes for Simple, Cheap & Efficient Community Hospital Marketing
4. Community Hospital Marketing: 4 Hospitals that Know How to Market their Physicians Well
5. Why Mobile Marketing Is A Must For Your Community Hospital

Source: http://www.creativetriage.com/2012/08/03/maximize-communication-to-boost-community-hospital-marketing/

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