Sensegon Plans To Improve Ad Targeting Based On Your Personality

Ad tech companies are trying get better at demographic targeting, especially on mobile, but a startup called Sensegon?aims to go a step further ? targeting ads based on audience member's personality. To illustrate the concept, CEO Omer Efrat talks about going to a car dealership with his co-founder and CTO Tal Yaari. Efrat was more interested in engine power, while Yaari was more interested in gas consumption and safety. The salesman, Efrat says, knew intuitively to direct his pitch differently towards the two men. That's the kind of intuition that Sensegon is supposed to replicate.

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