10 Most Innovative Tablet Campaigns Ever - Business Insider
This is the fourth of a five-part series called "The Tablet Effect." This series takes a look at how tablet devices are changing the way advertisers think about advertising dollars. "The Tablet Effect" is sponsored by Yume.
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In fact, the tablet adspend is expected to crush mobile ad budgets in the next four years.
Despite digital experts' complaints about the challenges involved in advertising on the device,?tablets' many features ? and bigger real estate ? give advertisers incredible opportunities for innovation and creativity. Tablet users are also more willing to engage with the ads than they are on phones.
Sure, some advertisers merely reproduce print ads on the digital interface. But others truly stand out by embracing the new medium.
We've collected the 10 most engaging and creative tablet ads to show what some companies are doing incredibly right.
Source: http://www.businessinsider.com/10-most-innovative-tablet-campaigns-ever-2012-11
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