Things you need to know about Banners Broker - Business Directory ...

What is Banners Broker?

Banners Broker is a web-based advertising firm. The product is banner impressions. These are sold to marketing clients on a network of over 200,000 internet sites.

What is an ad impression?

It is what you see when you go to any site online that has banner ads.

How is this different from other ads?

An online advertisement that appears in front of you has been ?targeted? to appear uniquely before our eyes. In other words, whenever someone else would go to that same site, they might get a different ad. A webpage is not like a magazine or newspaper ? it shows differently to different individuals. For example:

Ad Impression viewed by our sister:

Ad Impression viewed by us:

Banners Broker is Not Multi-level Marketing:

As a Banners Broker affiliate or member, you are running a business that purchases advertising inventory from Banners Broker.

Advertising stock is the space on a website that holds the advertisement. It will be like a blank billboard.

Banners Broker ?rents? that space out to spending advertisers to make a profit for the affiliate and Banners Broker the company.

Banners Broker does not pay affiliates on the income generated from delivering on other affiliates; this is just what most multi-level or network marketing companies do.

Earning money in Banners Broker is not dependent on recruitment.

What is The Banners Broker Model?

Banners Broker utilizes its affiliates (us) to create the buzz that expands their business. They do this by:

1. Paying affiliates nicely. The company knows that if affiliates are well paid, the concept will spread. As of July 2012, they paid out over $200,000,000 to over 100,000 members in 108 countries.

2. They reward affiliates in their method with traffic, that are called ?sales credits.? This enables an affiliate that solicits others to increase his Banners Broker account in very helpful ways.

What is an Affiliate?

The dictionary description doesn?t really clarify the reality in the online business world. It defines it:

?A person or organization officially connected to a larger body.?

In the online world the word comes from affiliate marketing which means:

?Affiliate marketing is a kind of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate?s personal marketing efforts. A corporation could be referred to as an affiliate of another while it is related to it but not purely controlled by it.?

Whenever you sign up for a Banners Broker account, you have turned into a reseller. You are making a profit from advertising inventory and traffic purchased.

How big is the online advertising industry?

It is a $500 billion a year industry. Google makes $2.6 billion per quarter with its program, AdSense. That?s over $10 billion per year!

What is the difference from that and the Banners Broker Business Model?

When Google?s profits come in, they go to the shareholders.

Banners Broker has a different business structure ? they normally use the funding from its members to purchase bulk-advertising stock. Therefore, part of the profit goes to us, the people, not shareholders as with the Google example.

We hope you discovered these basics to be helpful.

Until next time

Scott and Heidi

Scott and Heidi Shimberg are Serial Entrepreneurs who are keenly studying business opportunities in the online/offline marketplace. Watch our videowhich provides more detail about Banners Broker.. Unique version for reprint here: Things you need to know about Banners Broker.

Source: http://www.businesslistingnow.com/blog/things-you-need-to-know-about-banners-broker/

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